![]() Although the retailer had been carrying KitchenAid products since 1959, the new stores introduced the mixers to a wider range of home cooks. In 1988, retailer Williams Sonoma was opening new stores across the United States and released a cobalt blue stand mixer for the company. The company used the popularity of celebrity chefs during the late 1980s to seize the chance to expand its customer range. Refrigerators were added to the product line later in 1986. After being cleared by a federal appeals court in January 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 million, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed. In 1985, the company purchased the Chambers Company to incorporate its range of cookers into the KitchenAid brand. The product range expanded beyond stand mixers for the first time in 1949, when dishwashers were introduced. Model "K", which introduced the trademarked KitchenAid silhouette After the war, production started up again in 1946 when the factory moved to Greenville, Ohio, to expand capacity. The factory was closed for the duration of World War II. KitchenAid mixers remained popular, and in the late 1930s, the factory would completely sell out its products each Christmas. ![]() In the 1920s, several other companies introduced similar mixers, and the Sunbeam Mixmaster became the most popular among consumers until the 1950s. The model "G" mixer, about half the weight of the "H-5" was released in August 1928. The H-5 mixer was smaller and lighter than the C-10, and had a more manageable five-quart bowl. In 1922, KitchenAid introduced the H-5 mixer as its new home-use offering. The C-10 machine was also marketed heavily toward soda fountains and small commercial kitchens, and was also sold under the FountainAid and BakersAid model names. The difficulty in convincing retailers to take up the product, the company recruited a mostly female sales force, which sold the mixers door-to-door. Prototype models were given to the wives of factory executives, and the product was named when one stated "I don't care what you call it, but I know it's the best kitchen aid I've ever had!" They were initially marketed to the farmhouse kitchen and were available in hardware stores. The first machine to carry the KitchenAid name was the ten-quart C-10 model, introduced in 1918 and built at Hobart's Troy Metal Products subsidiary in Springfield, Ohio. A late 1980s promotional campaign on the back of an expansion by retailer Williams Sonoma saw brand awareness double in three years. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines.ĭishwashers were the second product line to be introduced, in 1949. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers the "H-5" was the first model introduced. The energy hub turns your stand mixer right into a culinary middle with greater than 15 non-compulsory attachments out there.KitchenAid is an American home appliance brand owned by Whirlpool Corporation. Choose from a full palette of shade choices to finest match your type and character.Ĭhoose from all the colour choices to seek out the one which finest matches your type and character. Match your type with over 20 colours out there. *Using the flat beater 28g dough every.Įasily add elements with the lean-head design, since you’ll have higher entry to the bowl – lock the pinnacle in place whereas mixing.ġ0 speeds for practically any job or recipe, from mixing elements collectively on the stir pace, to whipping cream at pace 8, you will get thorough ingredient incorporation each time. And for much more versatility, the facility hub matches non-compulsory attachments from meals grinders to pasta makers and extra.ĥ Quart Stainless Steel Bowl with comfy deal with for small or giant batches, to combine up 9 dozen cookies* in a single batch. ![]() With 10 speeds, the standmixer will shortly grow to be your kitchen’s culinary middle as you combine, knead and whip elements with ease. ![]() Easily make your favourite muffins and a number of batches of cookie dough with the 5-quart chrome steel mixing bowl with comfy deal with. (as of Apr 07,2023 20:36:58 UTC – Details)Ĭhoose from over 20 completely different colours of the KitchenAid Artisan Series Tilt-Head Stand Mixer for the one that completely matches your kitchen design or character. ![]()
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